newcastle united@st james' park!
However you look at it sportsdirect.com@St James’ Park Stadium definitely does not have the same ring about it as Mike Ashley’s business rival Dave Whelan’s JJB Stadium which was renamed earlier this year to the less impressive DW Stadium.
Newcastle United say that they will use the new name as reference to the stadium and also to showcase Ashley’s business empire outside of the game, until the end of this season when they hope to draw in a big name sponsor for the coming season.
Sporting giant Adidas who supply Newcastle’s kit were among the most likely sponsor of the stadium but they have issued a statement saying that they have not been offered the naming rights to the stadium and would not wish to take the rights if they were offered.
The move to rename the stadium has angered many of the Newcastle faithful, but the clubs managing director Derek Llambias is convinced that the fans will soon forget about it if the team can deliver success on the pitch.
Judging by the fans behaviour since Mike Ashley bought the club, I cannot imagine that they will ever forget anything that he has done in the short time he has been in control of the club, and will view the renaming rights as just adding to a string of catastrophes for Newcastle United during his tenure.
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