Football fans who have dreamed of supporting their club financially but never had the clout may finally have the answer – or at least the question.
Supporter Arena is a new football quiz game launched on Facebook that gives supporters the chance to earn real money for their chosen club while competing with each other in rival leagues.
It is a simple but ingenious concept, devised by a development company in Sweden but launched in the UK in order to tap into the world’s most passionate fans.
“We are very excited at the prospect of helping clubs of all sizes at a time when they need it most,” said Stuart Roach, managing director of Supporter Arena Limited.
He added: “The reaction we have had from fans is very encouraging. They love playing the quizzes and are desperate to tackle each other head on to flex their muscles and prove whose fans are the best. Most importantly, they are telling us what they want from the game and what they expect to see. Our launch app is a Beta version and we want to be as open source as possible to create an application the fans want to use.”
Supporter Arena allows fans to play fun football quizzes and earn points which collectively move their chosen club up their league table. Correct answers also earn the user Arena Dollars, which can be used to create a virtual stadium in their favourite club’s colours and packed with enough fans and facilities to make their rival users green with envy.
What’s more, when supporters play sponsored quizzes, they earn real money for their chosen club, creating potentially lucrative new revenue streams for those clubs.
“The feedback in Sweden has been remarkable and it’s clear there is an appetite amongst fans to become true supporters of their club,” said Roach, a former senior product manager with BBC Sport interactive.
He added: “They also want something more socially stimulating from gaming and a sense of social worth, so engaging with something that is socially responsible and raises money for clubs or communities is appealing. This app is unique and it gives fans who cannot regularly attend games to support their club financially, without spending a penny.”
Supporter Arena launched in the UK on Monday 1st November 2010. The game is currently only available on Facebook, though an iPhone app will be launched later this month.
Play Supporter Arena now